[Darth-Apple]

It was more so they raised prices claiming they need to make the money back on phone subsidies now that 3 year contracts are esentially null/void up here thanks to new rules from the CRTC. Except monthly plans went skyhigh as well as increasing what you need to pay upfront. In other words, they weren't making enough billions already, they needed a little more... 

The bills are getting expensive across the industry. 100 dollars/month is too expensive for a lot of people to easily afford these days. Then again, the tech in those towers isn't cheap.