[EHPrybylski]

When you have finished writing it, make your book available for download. Get people to review it and post their reviews online with a link. Promote it in social media.

It is not true that people are not reading books. Many downloading books for their e-readers and you are more likely to get sales that way than you are if you tried to get it into print.

There's more to it than this, actually.

While you will want to promote your book on social media you'll want to invest time into building a platform via social media. You will want to write a blog, start a Facebook page, LinkedIn, Twitter... there are a lot of possibilities. And when marketing avoid things like spamming "buy my book" everywhere. It's unpleasant as heck and won't sell your book; it'll just leave a bad taste in people's mouth.

Now, print vs. e-book is a sticky subject I won't broach, but suffice to say both have benefits and drawbacks that are worth noting.